AQUILA
Building a fresh and enduring visual language for an Australian
brand with iconic style and heritage.
![](https://freight.cargo.site/t/original/i/47073175f868284e3a935272aa42b2d3e98eae207b2ffb90f4a9804313d83684/AQ-SS18-Ad1LR.jpg)
![](https://freight.cargo.site/t/original/i/0488a8546c60250027975eeca6ac026c0e3f2b9b83a8895b4739825cb22c23fc/1-006g.png)
Our ambition was to give Aquila a new visual spirit, elevate the brand’s cultural creativity, give it greater attitude and maximise its rich history. It required us to balance tradition, history and craft with a decidedly modern and subtly directional and fashion language.
![](https://freight.cargo.site/t/original/i/d02b11f44d9375b3c458ec24defd50876f590c67a60d208aae09d90b3330cff6/AQ_SS18_ad2lr.jpg)
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![](https://freight.cargo.site/t/original/i/4f9c8e7bfc665f9e5c93e3e0a2cffb6847ed6b3b8136502139ad45afef913ebb/0010_---_B-W.jpg)
![](https://freight.cargo.site/t/original/i/637a8bc913bf319afb1dddf28bfc5c77871981a83c704c9ff9ff2b4763fb081a/1-026g.png)
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![](https://freight.cargo.site/t/original/i/2edb22fd95bf7532b16df53d7bfb79b0d581ecc1ca55c35d3736abcc8309280a/1-021g.jpg)
![](https://freight.cargo.site/t/original/i/c58d8703128dda7638ffcbfa18dfd00d1f958f6a39d1cb1a4f688c018cb86589/0005_---.jpg)